“The craft industry was ruined by papercrafting.”
I have heard this so many times, and though I crafted since I was nine and did not start scrapbooking until I was 20, I only became aware that a “craft industry” existed via my interest in scrapbooking in 2003.
No hun, you're totally a hoarder. We all are hoarders in some way. It's a lie the craft industry loved because it allowed companies to thrive while we overbought. But as we wake up to the bad things that can come from having a huge stash (overwhelm, debt, too much time cleaning and organizing, a stash of old stuff you no longer want to use) we can make changes. I haven't stopped buying ; I buy smarter and more thoughtfully. That's what Making Matters is about. Sign up at hydrangeahippo.com/making-matters #makingMatters #crafts #crafthoarder A photo posted by Jennifer Priest (@hydrangeahippo) on
How the industry survived has to change.
Maybe it's me or maybe I am just now noticing but I see more people focusing less on things and focusing more on experiences. There's also a trend of discussions focused on nomadic lifestyles, living from a suitcase, or investing in a tiny house where you can only own the bare essentials. This might seem to be the extreme case or people who are on the fringes but in small ways, many of the people I know are trying to rein in the amount of stuff they own in one way or another in an effort to reach the peace preached by the tiny house, suitcase living, and nomad movements. The happiest people I know are those with the least amount of THINGS.
Our entire economy is built on us buying things. The craft industry is even more so dependent on us buying things. Ideally we want to see people buy things, make things, and then buy more things. But for a long time the industry has thrived on people buying things to fill some void in their life, storing and hoarding those things, and then buying more things to put salve on the wound. When the person finally does come to and realize what was going on, they STOP BUYING. The industry, whether consciously or as a matter of happenstance and opportunity, totally played into it. Ads, design teams, and other marketing was all geared towards this idea that if you bought this perfect piece of paper and used this perfect stamp with the perfect ink pad to scrapbook your perfect photos, that somehow your life would be perfect. It's not a nefarious thing. That's how most selling works – we're selling you an idea, a lifestyle. It's just that at some point, it all becomes too much. People look at their life, realize it isn't perfect, realize the piles of stuff and associated debt or drained savings are not making them happy, and they stop buying.
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